St. Louis, Missouri native Karlie Kloss is known for her distinct runway strut, off-duty style, social media-savvy, entrepreneurship and philanthropic efforts. A classically trained ballerina, Kloss was discovered at a local benefit runway show in her hometown in 2005. Though still in high school at the time, she maintained her studies while routinely traveling back and forth to New York City for castings and runway shows with her mother in tow.
Kloss became an in-demand catwalk superstar upon walking Calvin Klein, Oscar de la Renta and Donna Karan in New York, Ferragamo and Gucci in Milan, and Hermès and Valentino in Paris. Regular fashion editorial appearances in Vogue followed shortly thereafter, and in 2009, she became the most photographed model in the magazine. The same year, Kloss received her big break -- her first-ever magazine cover with Teen Vogue photographed by Patrick Demarchelier. She also starred in a fragrance campaign for Marc Jacobs’ “Lola.” After that, it was Annie Leibovitz’s “Seasons of Our Discontent” still in Vogue that made the industry take notice as Kloss flawlessly shot in Central Park during a record-breaking blizzard wearing only a black maillot and sandals.
She has since covered over forty international editions of the magazine—for Vogue Italia by Steven Meisel, including its 50th Anniversary edition September issue—and posed for the likes of Demarchelier, Arthur Elgort, David Sims, Norman Jean Roy, Tim Walker, and Sebastian Kim. Perhaps most notably, Kloss was photographed by Mario Testino for the all-important September 2014 issue of Vogue. The cover line heralded her an "Instagirl," and cited her vast social media following and millennial-era supermodel status. Only months later, Kloss appeared on the March 2015 issue of Vogue with her friend, internationally acclaimed musician Taylor Swift.
Kloss has starred in advertising promotions as disparte as Christian Dior, Dior Beauté, Yves Saint Laurent Beauté, Oscar de la Renta, Bulgari, Diane Von Furstenberg, and Hermès, to Adidas, Kate Spade, Express, Mango, Lacoste, Sportmax, Uniqlo, H&M, Topshop, Gap, Express and Juicy Couture. She has also fronted promotions for Alexander McQueen, Dolce & Gabbana, Donna Karan, Bally, Pringle of Scotland, Aquascutum, Elie Saab, and Jean Paul Gaultier.
Recently, L’Oreal Paris named Kloss its muse and global ambassador -- the tagline read, "because she's worth it.” Kloss made her Victoria’s Secret debut in 2011 as a spokesperson for its Pink sportswear line. Soon after, she earned her wings as an official Angel for the intimate apparel behemoth. She has appeared in countless print and television promotions and walked in the globally recognized and coveted runway shows until 2014, when she decided leave the brand to pursue other exciting ventures.
By her twentieth birthday, The New York Times called Kloss “an industry veteran,” and W magazine christened her “The New Face of Fashion” with a cover by Meisel. Nick Knight also captured the 6’1" beauty for multiple mixed-media special projects with W and his own ShowStudio. Additionally, Kloss has appeared on the covers of V, Dazed, i-D, Interview, Muse, Russh, 10, Another, Harper’s Bazaar, Elle, Allure, and with Karl Lagerfeld behind the camera, Numéro.
Kloss was influential in the launch of Nike’s fitness + fashion tech concept, and has a passion for technology and coding. Stemming from her interest in math and science (and keen interest in all the innovative ideas coming out of Silicon Alley and Silicon Valley), Karlie began studying coding in 2014. She participated in code.org’s “Hour of Code” during Computer Science Education Week to encourage young girls and boys to learn coding.
In 2015, Karlie established the "Kode With Karlie" scholarship to empower and inspire young women across the U.S. to learn how to code and provide 21 scholarships to take classes at the Flatiron School. Fascinated by the direct connections between fashion and technology, in March 2015, Karlie spoke at SXSW on a panel entitled “How Technology Colonized Fashion Week” with Sara Wilson of Facebook and Instagram.
Off-duty, Kloss is a budding entrepreneur. She partnered with Momofuku Milk to produce a line of gluten-free treats, combining her passion for baking, nutrition and philanthropy to create her own line of gluten-free, vegan cookies benefiting FEED Projects and the CFDA. Karlie has also worked with FRAME Denim on a special collection of jeans designed for women with longer legs.
In 2014, Karlie collaborated with Warby Parker on a capsule eyeglasses collection benefiting Edible Schoolyard NYC. Shortly thereafter, she launched her very own YouTube channel, aptly named "Klossy." The channel is a behind-the-scenes look at her life including, modeling, coding, baking, traveling highlights, and more.