Stockholm, Sweden native Frida Gustavsson was discovered while running errands with her family in her hometown. Widely admired for her singular taste and unique, yet versatile style, Gustavsson is a favorite among some of the industry’s most well-regarded editors, stylists and photographers.
Upon opening Valentino Haute Couture (she has also walked the international runways for Christian Dior, Chanel, Alexander McQueen, and Bottega Veneta), celebrated photographer Deborah Turbeville captured Gustavsson for the Italian design giant’s print promotions.
During the Fall 2011 season, Gustavsson was selected by Steven Meisel to appear in a series of campaigns for Prada. Tim Walker photographed her for a number of Mulberry advertisements, and Jeurgen Teller framed her for the launch of Marc Jacobs’ Daisy fragrance. Additionally, Gustavsson-led beauty campaigns of note include her work for Maybelline New York and a duo of Nina Ricci fragrance promotions.
Gustavsson has covered Vogue Germany, China and Italia, photographed by Arthur Elgort, Greg Kadell and Paolo Roversi, respectively, in addition to editorial features in nearly twenty issues of Vogue US by the likes of Walker, Patrick Demarchelier, Annie Leibovitz, Peter Lindbergh, Craig McDean, and David Sims. Karl Lagerfeld also photographed her for Vogue Germany, and Mert and Marcus have captured the elfin blonde for multiple issues of W magazine. Gustavsson has also fronted the international editions of Elle, Glamour and L’Officiel magazines.
Off-duty, Gustavsson enjoys spending time in her hometown of Stockholm, especially during the early fall months. The budding theatre actress is an ardent admirer of the visual arts, and names Sophie Calle’s book, True Stories, a firm favorite.