Halima & Camila Costa | Fenty Beauty
Halima Aden and Camila Costa star in the first campaign commercial for Rihanna’s much-anticipated beauty line – dubbed Fenty Beauty. The adored newcomer and industry vet, respectively, appear alongside a diverse cast of models carrying on the unconventional aesthetic the songstress is best known for. Shot by Inez & Vinoodh, the video features the cast of women walking the streets of New York City sporting glossy lips, accentuated cheekbones and the DGAF attitude one can safely say is the brand’s trademark. The Fenty glow, while subtle in nature, is truly for all with a yet-to-be-disclosed lineup of products that have been promised to cater to all skin tones. Rihanna recently confirmed the line will offer a whopping 40 foundation shades, positioning Fenty Beauty among the few beauty brands highlighting the vast range of existing skin tones. Fenty Beauty will be available in all Sephora stores September 8th.