Kiki Willems | Byredo Velvet Haze
Kiki Willems strikes again, this time taking the form of a phoenix in Byredo's fragrance campaign for its latest rendering, Velvet Haze. Photographed by Craig McDean, Kiki's flickering tresses and smoldering stare pair well with the brand's new scent emulating the crackling smells of a bonfire with earthy notes of ambrette and patchouli as well as fresh coconut water. The images, marked by Byredo's identifying handwriting, are splashed with abstract paint smears complementing the kaleidoscopic lighting and Kiki's otherwise bare frame. It goes without saying that where there's smoke, there's fire.