RJ King | [non-essential] Charity Initiative
In partnership with The Village Den, the popular New York eatery, RJ will be providing food for all essential workers battling the global crisis. Funds will be raised through the sale of their [non-essential] hats developed in collaboration with the marketing agency not-an-ad, with 100% of the proceeds going towards buying the food. The purchase of one hat will fund two meals.
Purchase the [non-essential] hats here.