As the founder and Managing Director of leading digital publication Sporteluxe.com, Bianca Cheah is a glowing image of wellness and one of Australia’s most stylish spokespersons for health and fitness.
A successful businesswoman and Australian model, with a career spanning over 10 years, Bianca understands the importance of looking and feeling your best. With an educational background in communications, interior design and IT, Bianca is also a qualified yoga instructor, she has spent the last decade becoming an authority on health, fitness, beauty and stylish living.
Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012. In less than a year, it had developed a cult following and had transformed into one of the country’s most innovative and influential digital publications, leading the way in the luxury wellness space.
Bianca is not only the face of Sporteluxe, but also oversees the strategic development and creative direction of the brand globally, which is now the go-to site for everything luxe health, luxe fitness and luxe living.
Under Bianca’s direction, Sporteluxe.com has become a mini health empire, providing daily inspiration and practical advice to its rapidly growing audience.