Hälsingland, Sweden native Roger Hådén first got into modeling by a chance visit to a London agency. He soon traveled to Milan where he received his big break courtesy of a 30-page story in L’Uomo Vogue. He then moved to Paris followed by New York where he starred in numerous campaigns including One & Only Resorts, Joseph Abboud, and A. Marchesan.
After years of work Roger moved back to Sweden and raised a family of three children while fueling his entrepreneurial spirit. Roger founded several companies, including manufacturing medical supplies, and tried his hand at acting working at The Royal Swedish Theater under the legendary director Ingmar Bergman.
Since Roger's return to modeling in 2013, he has once again become a sought-after face. He names both his engaging smile and ability to step into diverse characters as particular strengths. Roger has been fortunate enough to work with some of the best talents and photographers out there today including Mikael Jansson, Arthur Elgort, Greg Kadel, Sebastian Faena, Anders Overgaard, Arnaldo Anaya, Matthew Brookes, Jimmy Backius, Gigi Hadid and Christy Turlington to name but a few.
When not traveling the globe, Roger spends his time in New York and Palma pursuing new artistic and business projects.