Xi'an, China native Xiao Wen Ju was discovered while running errands in her hometown. Xiao, widely admired for her ebullient spirit, youthful exuberance and infectious humor, has caused the most jaded fashionista to double-over in stitches. Case in point: “Models, we’re like homeless people, they just find us on the street and scoop us up!”
She cites her ability to easily fall asleep no matter where she is as her strongest asset. However, anyone who has worked with her, or come across one of her innumerable Vogue editorial features can attest otherwise. Xiao Wen received her big break courtesy of a Marc Jacobs advertising promotion—the first campaign model of Asian descent in brand’s twenty-five-year history. She has also appeared in campaigns for Louis Vuitton, Christian Dior, Kenzo, Lane Crawford, and Sephora.
In less than two years, Xiao Wen has sat for such veritable image makers as Mario Testino, Tim Walker, Nick Knight, Inez and Vinoodh, Mert and Marcus, and Jean Paul Goude. Editors from equally venerable publications express their adoration for the rising model via social media (where Xiao Wen boasts over 100K followers), and stylists clamor at every opportunity to capture backstage “selfies” with the raven-haired beauty. Tom Ford selected her to appear in his highly anticipated rock ‘n roll-inspired Spring 2015 runway collection, and created an accompanying digital promotion for the affable, and versatile, up-and-comer.
Select covers include three issues of Vogue China, as well as the international editions of Elle, Glass, Grey, i-D, Numéro, and Surface, in addition to editorial features in W, LOVE, and V magazines.
Off-duty, Xiao Wen enjoys swimming, watching films (her favorite is The Dark Side of the Sun), and spending quality time with her family, including her “future husband.” She is actively involved with New York Cares, an organization dedicated to combating serious social issues in the city, including equal education opportunities for children and adults, and neighborhood beautification projects.